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VitrA UK is part of the Eczacıbaçı Group, one of Turkey’s most prominent industrial groups and has been supplying UK bathroom retailers for over 25 years.


The VitrA brand was adopted in 1966 and is Turkey’s leading sanitaryware manufacturer. In recent years the company has expanded into international markets and over 70% of VitrA’s total output is sold outside of Turkey.


From 13 production facilities in Turkey, Germany, France and Russia, VitrA produces a full range of bathroom products including over 5 million pieces of sanitaryware, complementary bathroom furniture, baths, brassware and bathroom accessories, which are distributed to over 75 countries on five continents.


The superior design, quality and innovation behind VitrA’s products has been acknowledged by some of the World’s most prestigious design awards. VitrA UK is also an active member of the Bathroom Manufacturer’s Association and the British Institute of

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Root Collection


VitrA’s new Root collection offers a variety of size and style options to fit any bathroom. With an array of colours to choose from you can personalise your furniture with additional handle and leg options. The collection comes in three different design options for a personalised bathroom experience:


• Root Flat offers a sophisticated option for those who appreciate a minimalist design with its simple, modest lines.


• Root Groove offers a contemporary bathroom design with matt colour options and stylish door detail.


• Root Classic provides a wonderful alternative for those looking for a classic, traditional style, reminiscent of the timeless shaker design

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Root Flat

Root Flat offers three different finishes: high gloss, matt, and natural wood, with chrome bar handles as standard but can be changed to Matt Black or Matt White.


Root Groove


Root Groove offers a modern style with its matt colours and joint detail on the doors.

Root Classic

Root Classic offers a contemporary twist on a classic design, available in a selection of matt colour finish options with Matt Black handles as standard.

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Origin portrays a delicate minimalism. With slender edges, fine details and available in four stylish finishes, Origin offers a charming final touch to the bathroom.


V -Care

The VitrA V-Care shower toilet offers the perfect blend of comfort, functionality and design, combining the functionality of a toilet with the hygienic benefits of a bidet. The V-Care provides a fully customisable washing experience with a wide range of features that can be set to suit your needs, including water and drying temperature and nozzle position

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Sento brings Scandinavian style into the bathroom. This furniture range is designed to complement the popular Sento WC pan. Four matt furniture finishes, including the new Matt Light Grey option and five basin sizes are available, including a compact cloakroom option. With sensor LED lighting underneath the washbasin units and a leg set option, this range provides a new take on bathroom furniture.



Combining luxury and practicality with a Scandinavian twist, the soft, organic lines of the Nest range create a simple, comfortable elegance, with modular furniture and washbasins complementing each other perfectly.

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The Liquid collection, designed in collaboration with Tom Dixon, evokes a sense of permanence with soft and rounded forms in durable white porcelain. The bones of this collection are the all-white ceramics, offset with signature chunky brassware in either gloss black or classic chrome finish – a quintessential and timeless core aesthetic for the bathroom.

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Designed with the philosophy that the bathroom should be a relaxing sanctuary for both body and soul, Voyage includes multiple size and colour options, allowing the flexibility to transform any space.



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